Millions of transactions take place every day. The data from these transactions creates an aggregate wealth of information that, among other things, shows market trends, consumer purchase behavior and market movement. DSMART Technologies with its ICR (Integrated Commerce Realtime) suite is a managed application provider for the retail value chain (manufacturer, wholesaler, retailer) that captures and aggregates transaction data from the point of sale. This data, along with our other point of sale vehicles, makes DSMART uniquely able to leverage its position and become a very valuable partner in the retail value chain.