The efficiencies made possible through technology in today's landscape are not possible when one link in the chain is not integrated. Real time integration should enable automatic order capture from retailers. Wholesalers should be able to push buy downs and promotions electronically directly to the store. A wholesaler should be able to see directly into an individual store and see what is selling when it is selling and where it is selling. Wholesalers should have electronic linkage that ensures retailer volume loyalty. Fortunately, with DSMART's ICR MarketConnect™ the power of these efficiencies is possible from the warehouse to the retail counter. Wholesalers can track what is selling, manage orders in real time, shorten inventory turns, track deliveries and push and manage promotions easily and electronically.
The Wholesaler Value Proposition