Projections, store detailing, coupon redemption and audits are the methods used by manufacturers to get market intelligence on their product performance at the retail level. This information is frequently imprecise and it is the product of analysis and statistical models rather than the information from actual sales tickets. The market data currently purchased by most manufacturers also does not include real data on product performance versus competitors. To make matters worse, manufacturers often do not receive their data for months after the transaction.
DSMART gives manufacturers detailed transactional and market basket data within seconds of the purchase. Our tools include the ability to show granularity down to the ticket level, performance against competitor products and even sales by date, time, city, store, zip code, state or region. The manufacturer can analyze the information in our repository to evaluate market data, market basket data, sales data, promotion data, coupon data, and more. All of this information is available to the manufacturer from any PC or laptop connected to the internet from anywhere in the world.
With DSMART ICR MarketScopeô manufacturers have real time transactional data within seconds. They can also create, deploy and manage promotions directly to the store level. The DSMART ICR suite of applications is at its core the most powerful suite of applications for POS and Wholesale. But for the manufacturer DSMART is the most complete source of transactional sales data and market intelligence currently available.